The Women’s Hike
Integrated Campaign
Student/Passion Project
Overview
An integrated campaign and national event designed to combat climate change.
Team Members:
Hira Ali, Ashley Aviles, and Sarika Persaud
Summary
The North Face will team up with The Women’s March to march for our planet by sponsoring The Women’s Hike. It will take place at the most hiked locations across America. A combination of media will make it clear that when we hike, we hike for the future of our planet.
Branding
We made the Women’s Hike logo by combining both logos. The North Face’s main components, and The Women’s Hike typeface..
Digital & Print
Digital displays and full scale walls will be used to promote the event.
AR Experience
The founding fathers will change to Thunberg, Earhart, Maathai, and Sacagawea. Mt. Rushmore becomes Miss Rushmore.
Social Media
Audiences can also follow environmental ambassadors on social media which will redirect them to the official event microsite.
Microsite
On the microsite users can find out more information, buy merch and register for a trek.
Wireframes
Microsite
Map
Users can hover over a pin, to find a trek location.
Join a Trek
Users can register for a hike and even share the news on Twitter or Facebook.
Merch
Users can purchase supporting merchandise and they can donate an additional amount to charity.
What I Learned:
1. Attention to Detail
I had to make sure I had a style guide and color guide for all the type. What would the button look like on hover? What are the main styles? These are some questions I asked myself while planning.
2. Time Management
The team designed the whole project in one week. We had to manage our time and make sure everyone knew and understood what they were specifically working on.
